We plan, build and run Google Search campaigns for pathology laboratories — and report cost per patient collected, not cost per click.
Who it is for
Swastya Ads is built for independent, owner-operated diagnostic laboratories in tier-2 and tier-3 India — the ones that already spend real money every month on patient acquisition, but are too small to keep an agency on retainer. If you run a lab, approve the ad budget yourself, and cannot see what that budget actually brought in, this is for you.
The software
Four jobs, in order — and you sign off before the third one.
Keyword and demand research for each test category, in each city the laboratory collects from — done before any money is committed.
We create Google Search campaigns, ad groups, keywords and responsive search ads inside the laboratory’s own Google Ads account.
Nothing goes live until the lab owner approves the plan and its monthly cost in writing. No campaign starts spending on its own.
Reporting shows spend against patients actually collected, broken down by test category — not clicks and impressions alone.
Swastya Ads runs Google Search campaigns only. Its capabilities are campaign creation, campaign management and reporting. It does not create Google Ads accounts, manage account-level settings, or touch billing.
Process
The laboratory grants Swastya Ads access from its own Google Account. The account, and the billing on it, stay with the laboratory.
We research demand for the tests the lab wants to fill, then build Google Search campaigns, ad groups, keywords and responsive search ads.
We put the plan and its monthly cost in writing. Nothing runs until the owner approves it.
Campaigns are created paused, checked line by line, and only then enabled.
Every week the laboratory sees what was spent and how many patients were collected, by test category.
Control
We run the campaigns. Everything that matters stays in your name.
The laboratory owns its Google Ads account and its billing relationship with Google, and pays Google directly for its own media. We do not create Google Ads accounts, manage account-level settings, or touch billing.
We charge a fixed monthly fee per laboratory. We never take a percentage of ad spend, so our fee does not rise when your budget does. The amount Google charges for media is always shown to you separately from our fee.
Access can be removed at any time from the laboratory’s own Google Account, without asking us and without notice. Ask us to disassociate your account and we action it within 3 business days.
No patient-identifying information is ever used for advertising or sent to Google. Nothing we upload to Google carries a name, a phone number or a report.
Notice for advertisers
Google asks third parties whose customers are small-budget advertisers to share its own advertiser guide with those customers. The laboratories we work with typically spend around ₹30,000 a month on Google Ads — under USD 1,000 — so this applies to every one of them.
We share this guide in writing with every laboratory before they sign with us, and it stays linked here.
Read Google's Advertiser guide: Working with third partiesPricing
Fixed monthly fee — talk to us for current pricing. Our fee is never a share of your ad spend.
What Google charges for media is separate. Google bills the laboratory directly, and we show you that exact amount, apart from our fee, in every report.
Contact
Tell us which tests you want to fill and which city you collect from, and we will come back with a plan and a number.
Swastya AI is an independent company. We are not affiliated with, endorsed by, or certified by Google. Google Ads is a trademark of Google LLC. See our terms and privacy policy.